Your audience isn’t a monolith, so your products, services, and solutions shouldn’t be either. And with product and brand proliferation the consumer is begging for really innovative solutions to their perceived needs and problems. If you aren’t RE-INNOVATING, chances are you’ve dropped into the “price barrel” along with all the other “me too” products and services.
Conversations with plain talk for smart people will be punctuated with licensed movie and television scenes, ‘out of the box’ problems i.e.
And the answer to what I did, as a law student, when I acquired a box car loaded with Chef Boyardee spaghetti sauce?
These and other real-world case studies will challenge creative problem-solving skills and reveal ‘inside the box’ solutions that become evident when 3D Thinking inspires greater awareness of overlooked connections between actions and consequences. There are two versions of the book. Hardbound with One On One Consulting included (jfa.tips/amazon) and a PDF version (jfa.tips/ebook)